E-commerce Analytics Tools To Help Your Business Grow

E-commerce Analytics Tools To Help Your Business Grow

The world is facing an internet revolution and the shopping experience is no exception to that. We are living in the age where e-commerce sites have taken over our product buying experience and are dominating it increasingly. In such a case, for the business owner, it becomes important to understand their companies by the numbers.  From fine-tuning your sales messages to figuring out the quality of your traffic, everything needs to be monitored.Knowing the trends becomes important to have loyal customers. Which is why you shouldn’t waste your time on anything but the best eCommerce analytics tools to track your storefront day-to-day performance.

The analytics tools that are available online will help you make sense out of the data that you have collected and help you in the following ways:

Convert more customers, whether they are cold traffic, social followers or email subscribers

Make a solid and foolproof pricing structure

Use your budget wisely

These try their best to have what modern eCommerce marketers need.


  • Google Analytics

The best part about this one is that it is free and this can be a great plus point for the businesses that have just started. Get stronger results across all your sites, apps, and offline channels. Google Analytics Solutions offer marketing analytics products for businesses of all sizes to better understand your customers.

“Google’s analytics products helped us improve engagement by 33% and click-throughs by 21% for content promotions on our homepage,” says Mia Vallo – Sr. Director, Marketing Analytics, National Geographic

Whether you’re using one of our free products or the Google Analytics 360 Suite, they have services and support options to meet your business needs.


Thus they will help you keep a check on:

The unique sales performance of your products on-site

Where your traffic is coming from (desktop, mobile, tablet) and how those visitors are converting

Which pages your visitors are spending the most time on and  which ones are causing them to bounce


  • Matomo

Matomo is the only analytics platform that gives you full control over your data and more:

Free open-source software

100% data ownership

User privacy protection

User-centric insights

Customisable and extensible

Easy to use

No data limits

Your analytics will be hosted on their reliable and secure servers, while still giving you full ownership of your data. Skip the technical setup and maintenance of hosting Matomo yourself by signing up for the InnoCraft Cloud.

Unlike Google Analytics, this is installed directly on your servers and isn’t hosted remotely.

Individuals, big and small companies all over the world have already liberated their analytics with Matomo.


  • Kissmetrics

Whether you’re just a small, bootstrapped, start-up or you’re a part of a larger organization – Kissmetrics is a very easy to use, insightful web analytics package that sets your sights on metrics that matter (e.g., your bottom line).

Kissmetrics also helps to develop the design aspects of your site so that it will boost consumer engagement. It makes it easy for you to track your customer conversion rate and helps you understand where you are losing customers.

The platform’s reputation as one of the best eCommerce analytics tools, you will definitely have to pay for a subscription.

You can then customize, segment and preview what those triggers look like in real-time to your traffic. This provides awesome opportunities for A/B testing.


  • Hotjar

Hotjar will help you understand what users want, care about and interact with on your site by visually representing their clicks, taps and scrolling behavior. It will also identify usability issues by watching recordings of real visitors on your site as they click, tap, move their cursor and navigate across pages.

It will find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site and then improve online form completion rates by discovering when and why your visitors abandon your forms.

At a glance, understanding the behavior of your visitors in terms of tracking and clicks allows marketers to…

Determine whether or not your visitors are clicking on your CTAs

Assess which offers and copy are keeping your traffic’s attention

Identify bottlenecks, errors and weak points within your eCommerce funnel


As the old saying goes, seeing is believing. That’s why the best eCommerce analytics tools offer visual representations of your visitors’ behavior alongside in-depth data.


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