So what is this personality that we are talking about?
People will shop with you not only for the product you are selling but also the brand that they will get associated with. This brand needs to be strong and must reflect on the makers of the brand well. The entire brand story that gets associated with the brand in terms of the design and so many other things adds to the personality of the brand.
How can I add personality to my store?
Setting up your theme and the overall visual design of your brand are the preliminary steps while setting up your brand store online. While you are at that, make sure that every choice you make is in accordance with what your brand is about. Once your brand is set, you can use the keys of good photography and engaging copywriting to add extra brand oomph to your store.
Photography is one of the languages that you will use to communicate with your audience. This can be of two types. The first one is the very essential product photography. Since no one can hold and touch the products for themselves, this becomes extremely crucial. The feeling of touch needs to be replaced with a greatly taken photo of the product. There are many ways to master kind of images that you put up for your products. Every tiny detail right from the lights and the background to the post-production need to be given a proper thought.
The second important aspect of photography is the one that will reflect on your brand. This is the kind of the photography that will influence your About Page or your Home Page. The brand photography can include the pictures of your workspace, some lifestyle-related pictures that will inspire the audience to associate with your brand or pictures of ambassadors promoting your brand or your products.
Although it might seem to be an easy task, writing about your products and your brand can be a little tricky. So you need to pay proper attention to that especially because this is going to give a voice to your brand. Before you even begin writing about your products, you should take some time to understand what will sound appealing to your audience. Being clear and to the point will help better than using flowery language.
The other way is by putting the story of your brand out there. Use your About Page well. Look at the About Page as your opportunity to connect with your audience on an even deeper level.