{"id":251,"date":"2018-05-24T10:24:22","date_gmt":"2018-05-24T10:24:22","guid":{"rendered":"http:\/\/www.ecommercephotography.in\/blog\/?p=251"},"modified":"2018-05-24T10:24:22","modified_gmt":"2018-05-24T10:24:22","slug":"emails-your-e-commerce-store-needs-to-be-able-to-send-out-on-an-automated-basis","status":"publish","type":"post","link":"https:\/\/www.ecommercephotography.in\/blog\/emails-your-e-commerce-store-needs-to-be-able-to-send-out-on-an-automated-basis\/","title":{"rendered":"Emails Your E-commerce Store Needs to Be Able to Send Out on an Automated Basis"},"content":{"rendered":"<div style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The world is facing an internet revolution and the shopping experience is no exception to that. We are living in the age where<a href=\"https:\/\/ecommercephotographyindia.com\/blog\/do-people-make-money-on-ecommerce-sites\/\" target=\"_blank\"> <strong>e-commerce sites<\/strong><\/a> have taken over our product buying experience and are dominating it increasingly. In such a scenario, our physical communication with the customers isn\u2019t possible anymore. However, it is still very necessary. In such a case, email remains a flexible and very feasible option. It also proves to be better than the social networks. It is direct and simple in its approach, and it continues to adapt to the ever-evolving <strong><a href=\"http:\/\/www.ecommercephotography.in\/blog\/online-b2b-marketplaces-in-india\/\" target=\"_blank\">marketplace<\/a><\/strong>.<\/span><span style=\"font-weight: 400;\"><strong><a href=\"http:\/\/thejigsawseo.in\/blog\/how-to-make-your-email-campaign-better\/\" target=\"_blank\">Email marketing<\/a><\/strong> allows us to send longer, targeted messages to our leads and customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These emails can be of various types and for a variety of types of customers. In this article, we will be discussing the kind of emails your website should be sending out in an automated fashion to boost your business<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b> Welcome Series<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The welcome message that will be sent to the customer as soon as they make a purchase or subscribe to your service will be your first impression. You need to get this one right because he welcome message can determine the likelihood or frequency that they\u2019ll open your subsequent emails. The welcome message will thus make or break your relationship.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">While drafting your welcome message to keep the following points in mind:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offer a discount or free trial as an incentive to subscribe. This can help you increase your conversion rate and will keep them excited to open the following emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure your provider sends the autoresponder email immediately after a new user subscribes because this way their last action will still be on the top of their mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Include CTAs to follow you on social media or to check out your blog. This will help them know you better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avoid spam trigger words so as your emails do not land in promotions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b> Abandoned Cart Reminders<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These will make sure that we don&#8217;t forget about what we were planning to buy before we got distracted. Email automation software like GetResponse and <strong><a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\">MailChimp<\/a><\/strong> help you to ensure that your autoresponders are sent out at an optimized time. These tools even have a built-in feature for the purpose of sending abandoned cart emails.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To maximize conversions with your abandoned cart reminders, you can:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offer discounts for the product in the reminder message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use a curiosity-piquing subject line like \u201cDid you forget something?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let users know that supply is low or that the amount of time they\u2019ll hold your item is running out<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add an authentic, positive user review<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b> Post-Purchase Follow Up<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Following up after a purchase is made will let your customer know how much you value him or her. This will indirectly help to build a good rapport with your customer. This will also make them realize that their satisfaction is your priority even after the payment is received.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Great post-purchase follow up emails may include these elements:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask for a review outright, and make it easy to leave one. A UGC marketing tool can be a major help with this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the bottom of the email, display a few products that are similar to the ones purchased, or products that go well with them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank your customer once again for their purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Include information about <strong><a href=\"https:\/\/ecommercephotographyindia.com\" target=\"_blank\">product<\/a><\/strong> care, product use cases, or a product FAQ.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><b> Educational Content<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This type of an email will be very crucial to your customers while building rapport \u2013 it helps cultivate the feeling that you\u2019re invested in their success and enjoyment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The email will basically have content centered around your brand. It will help the customers know your brand better. This can consist of little things like product use ideas, maintenance best practices, or even less actionable information like the back-stories that went into their invention or <strong><a href=\"https:\/\/www.thejigsaw.in\/\" target=\"_blank\">production<\/a><\/strong>.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The world is facing an internet revolution and the shopping experience is no exception to that. We are living in the age where e-commerce sites &hellip; <\/p>\n","protected":false},"author":1,"featured_media":252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[142,22,141,140,143],"class_list":["post-251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips","tag-e-commerce-sites","tag-ecommerce-product-photography-in-mumbai","tag-email-marketing","tag-emails-your-e-commerce-store-needs-to-be-able-to-send-out-on-an-automated-basis","tag-marketplace"],"_links":{"self":[{"href":"https:\/\/www.ecommercephotography.in\/blog\/wp-json\/wp\/v2\/posts\/251"}],"collection":[{"href":"https:\/\/www.ecommercephotography.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecommercephotography.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecommercephotography.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecommercephotography.in\/blog\/wp-json\/wp\/v2\/comments?post=251"}],"version-history":[{"count":2,"href":"https:\/\/www.ecommercephotography.in\/blog\/wp-json\/wp\/v2\/posts\/251\/revisions"}],"predecessor-version":[{"id":254,"href":"https:\/\/www.ecommercephotography.in\/blog\/wp-json\/wp\/v2\/posts\/251\/revisions\/254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecommercephotography.in\/blog\/wp-json\/wp\/v2\/media\/252"}],"wp:attachment":[{"href":"https:\/\/www.ecommercephotography.in\/blog\/wp-json\/wp\/v2\/media?parent=251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecommercephotography.in\/blog\/wp-json\/wp\/v2\/categories?post=251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecommercephotography.in\/blog\/wp-json\/wp\/v2\/tags?post=251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}