{"id":310,"date":"2018-10-12T09:48:14","date_gmt":"2018-10-12T09:48:14","guid":{"rendered":"http:\/\/www.ecommercephotography.in\/blog\/?p=310"},"modified":"2018-10-12T09:48:14","modified_gmt":"2018-10-12T09:48:14","slug":"your-logo-isnt-your-brand","status":"publish","type":"post","link":"http:\/\/www.ecommercephotography.in\/blog\/your-logo-isnt-your-brand\/","title":{"rendered":"YOUR LOGO ISN\u2019T YOUR BRAND"},"content":{"rendered":"

<\/u>In the world of E-commerce<\/a><\/strong>, Logos, and Brands, sometimes, are interchangeably used but Logo can\u2019t be ascertained as your Brand. A brand is undeniably something more than a Logo. Instead, it\u00a0can be\u00a0said that having a Logo for your Business is the part of Branding<\/strong><\/a>.<\/p>\n

A brand is the\u00a0entrusted\u00a0on the quality you\u00a0offer\u00a0to your customers. It\u2019s the value added to your products. It\u2019s the identity and personality of your product<\/a><\/strong> that you are representing in the market<\/a><\/strong>. It\u2019s a mode of communication through which a customer can directly connect itself with the product which further on builds an emotional connectivity.<\/p>\n

Whereas, Logo is\u00a0the recognition of\u00a0the Business through the medium of Visual Symbol or Picture.<\/p>\n

 <\/p>\n

Tabular Distinction:<\/em><\/strong><\/p>\n

\u00a0<\/em><\/strong><\/p>\n\n\n\n\n\n\n\n
BASIS<\/strong><\/td>\nLOGO<\/strong><\/td>\nBRAND<\/strong><\/td>\n<\/tr>\n
Meaning<\/td>\nA logo is the identification mark of the business through the form of a symbol or a mark.<\/td>\nA brand is an experience which a customer emotionally recognizes at various levels of his interaction with the product.<\/td>\n<\/tr>\n
Progression<\/td>\nA logo\u00a0is designed\u00a0before a Brand is launched in Market.<\/td>\nThe process of Branding will begin after the Logo\u00a0is designed.<\/td>\n<\/tr>\n
What it is?<\/td>\nIt\u2019s the visual or graphic representation of your Business.<\/td>\nIt\u2019s an experience when a customer comes in contact with the business or its products.<\/td>\n<\/tr>\n
Examples<\/td>\n1.\u00a0\u00a0\u00a0\u00a0\u00a0Google: A colorful emblem texted in Google<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0Nike: A Tick<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0Olympics: Five Overlapping Circles (Red, Blue, Yellow, Green, and Black)<\/td>\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0Apple: A Brand for Technology Related Products<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0Starbucks: A Brand for Coffee<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0Gillette: A brand men\u2019s razors<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

 <\/p>\n

Many businessmen fail to comprehend the distinction between the two, and\u00a0henceforth, fail to imply the advantages of branding in the business. This leads to the lack of understanding the exact potential of what a business can do after it has been labeled with a brand.<\/p>\n

A brand happens to become your personality which carries your business as a unique entity which implies to the fact that Brand is held more responsible than a Logo for a Business\u2019s Success.<\/p>\n

\u00a0<\/em><\/strong><\/p>\n

How to Determine a Good Brand Name for your Business?<\/em><\/strong><\/p>\n

 <\/p>\n

A Brand is visually laid but it is\u00a0the perception of\u00a0customers\u2019 minds which\u00a0is formed\u00a0by multiple experiences. Therefore, it\u2019s crucial for the Brand Designer to lay the basic foundation of the Brand as the first impression happens\u00a0to be\u00a0very influential towards the overall perception. Brand\u00a0should be\u00a0consistent with time and with\u00a0the evolution of\u00a0new policies. It should follow one plan and continue enduringly with its strategies.<\/p>\n

So, how to\u00a0determine\u00a0a good brand name? Here are some tips you can follow that will help you\u00a0determine\u00a0a good name.<\/p>\n

 <\/p>\n

    \n
  1. You\u00a0should be\u00a0very clear with what your brand name should\u00a0mean and represent the market. A self-descriptive brand name solves many purposes like marketing, motive, attracting the target audience and so on.<\/li>\n
  2. You need to\u00a0determine\u00a0that what\u00a0kind of name<\/strong><\/em> you want. It might be based on the founder\u2019s name or on what services you\u00a0provide. It might be descriptive or dependent upon what base your business idea has emerged.<\/li>\n
  3. Brand\u00a0<\/em><\/strong>Strategy<\/em><\/strong>\u00a0is the foundation of determining the brand name for your business. The factors that we\u00a0should keep in mind while planning out the brand strategy\u00a0should be: What your brand wants to\u00a0accomplish, what services it will\u00a0provide\u00a0and what are its strengths and edges over the other brands.<\/li>\n
  4. Keep a variety of\u00a0options on your list. Take expert\u2019s advice and survey the market that which name\u00a0can be\u00a0the\u00a0most unique\u00a0and catchy to hear\u00a0amongst\u00a0all.<\/li>\n
  5. Your brand name is your personality, so, while you choose a name you\u00a0should be\u00a0sure about the fact that it will clearly convey your\u00a0brand personality\u00a0to your prospective customers.<\/li>\n<\/ol>\n

    After you finally select a brand name for your Business, be sure that it can\u2019t be harmed or manipulated by the competitors in any way. For this, you should get yourself a\u00a0cease-and-deceit letter<\/em><\/strong>\u00a0from the court which will lawfully assign you to use the Brand Name you have chosen.<\/p>\n

    After your brand name\u00a0is finalized, go ahead with the process of creating your corporate identity and then market it with your full potential. Interact with your customers and convey them your brand name, brand personality and brand motive.<\/p>\n

     <\/p>\n

    Importance of Branding:<\/em><\/strong><\/p>\n

     <\/p>\n

      \n
    1. Branding<\/strong><\/a> gives an\u00a0improved recognition\u00a0to your business. Logo undoubtedly gives a visual interpretation to your business which somewhat acts as the identity but Brand builds a space for itself in a customer\u2019s mind.<\/li>\n
    2. Branding is important because its main agenda is to create\u00a0differentiation in the minds of customers\u00a0so as to\u00a0increase the market value of your business. Also, it defines your true relationship with the customers which is required\u00a0to be\u00a0developed and nourished.<\/li>\n
    3. Branding supports\u00a0advertising<\/a><\/em><\/strong>. Through multiple advertisement campaigns, a foundation for your brand\u00a0can be\u00a0laid, a perception\u00a0can be\u00a0developed in a customer\u2019s mind which can build a unique impact.<\/li>\n
    4. Branding is the key to\u00a0Customer\u2019s\u00a0<\/em><\/strong>Loyalty<\/em><\/strong>\u00a0as it\u2019s the direct mode of interaction with your customers. It\u00a0can be\u00a0said that it assures its reliability and convinces the customers of its\u00a0well-being.<\/li>\n<\/ol>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

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